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Fink-er-ing With a New Car

20 January 2010 806 views 2 Comments
by Motorburg Associate Artist and V.P. Brian Stupski

Rubik has nothing on this Cube….

and the possibilities are endless.

Seriously.

This past Summer, our good friend Pike had organized a pre-release cruise featuring 10 (yes, ten) of the new Nissan Cube’s, and it was a blast. We hit a couple of area dealerships, then hit the road to the Pavillions in Scottsdale (great Saturday cruise spot for the local Valley scene), where the impressive lineup of geometric people movers grabbed a ton of attention on the freeways. Suffice to say, the lineup was a smash at the cruise, and Pike even brought along a GT-R (more on Godzilla later… words fail me yet… the story of this night deserves its own entry here) and an Infinity G37 convertible just to round out the playing field.

My first reaction when seeing a Cube a couple of years back (don’t forget, these have been around overseas since ‘98) was “not too sure about that”. Don’t get me wrong, I was impressed as all get-out that anyone could pack that much room into such a small-looking package, but the look was odd to me.

Cubism

Cubism

Fast-forward ten years, and my how things have changed. My first moment sitting in the Cube was a wild time… Headroom galore, great sight lines, and just enough legroom for even my lanky appendages. The dash is minimalist, but laid out in a tremendously intuitive way, and all controls are easily understandable and useful. Too cool indeed.

The ride was incredibly comfortable, stable, responsive and above all, QUIET. It was that last fact that kept me stunned. The Cube is damn quiet on both highway and city pavement, and just felt “right” somehow. Aside from the constant stares from other drivers (which, as a hot rodder is alright by me any day), I have to say, I’m giving this little machine SERIOUS thought from both the modification potential as well as daily-driver mule standpoint.

Design-wise, I have to say it has me hooked. If you know me, then you know my love for asymmetrical design, and that rear window treatment NAILS it. A wrap-around side glass on the passenger side meets a thick pillar on the left, and it (again) just feels “right”. Couple this with tall slab-like side panels, rounded corners all over, and a very trick windshield shape (oh, you’ll be seeing this on a few designs of mine to come), and we’re getting someplace. But oh that tail light… It was an instant love-fest for me. I have about thirty cars I want to use that in, and it’s not coincidental that I like it so much when it shares a similarity to a certain Thunderbird production run. It just says “custom car” all over (hell, even the headliner is sculpted already!)… and I dig the Cube for that immensely. It’s light years beyond my first thoughts on the Scion xB, and flat-out makes me WANT it. Where the xB looked initially like some ice cream truck’s genetically-deprived third cousin on its first trek into the big city, the Cube looks tremendously comfortable and confident in its skin, and the seating position keeps it all looking like a personal vehicle, and not the aforementioned treat delivery vessel.

Naturally, I began sketching ideas for these Cube’s as soon as I laid eyes on them, and one idea kept knocking on my brain…

Roth-ing the Cube

Roth-ing the Cube

The “Surfite” of one Ed Roth has always ranked as a top ten custom car in my book, not only because it’s so damn original, but it’s also surf-oriented, and as you know, I love me some surf ANYTHING. And man… the little Cube not only calls out for a “lifestyle vehicle” treatment, but as a surf wagon??! Oh YES! Taking cues from Mr. Roth’s lilliputian land rover,

Roth's Surfite

Roth's Surfite

I plugged in classic hot rod and So-Cal VW styling cues, and attempted to honor the master “hisself” (as he’d say) with a modern take on the little Surfite. Pop-out side glass? Check. Asymmetrical tail light treatment? Check. Aggressive stance? Checkity-check. Custom trim and mild re-work all over? Double checkity-check. Take a very unusual car and make it even more personal/unique? Check, check, checkity-check check! It’s useful, like the swing-out rear glass and flip-up side windows, to the small step built into the rear fascia, and, well… it just looks COOL. I dig it, and hope you do, too… And if so, holler at me, and I’ll continue finishing what I’ve started in the sketch book, and show off an entire series, perhaps.

In the meantime, for all you hard-core Cube fanatics out there, I’ve made prints available at the request of the folks who have already seen the rendering HERE!

As an Alexander Brothers fan, I’ve always enjoyed a certain “quirky/futuristic” aesthetic when it comes to a kustom, and that taste is finding it’s way into the artwork in a huge way. Think “Deora meets the modern day”, and you’re getting warm. Throw in some healthy Ed Roth influence, and by golly, we’re getting there. Top it with some Winfield and Cushenbury asymmetrical appeal, and man, it just gets wilder by the second!

Roth's Mega Cycle: Asymmetrical wonder machine

Roth's Mega Cycle: Asymmetrical wonder machine

…and yes, there have been a number of beautifully-styled asymmetrical customs over the years… even a ‘Vette or two:

Farhner's Vette

Farhner's Vette

It’s been literally years since any new car has trapped my attention like this, and I’m stoked about it… Hell, I even took some VW cues, and whipped up a little So-Cal flavor with one:

Open-Air version... thinking in and outside of the box.

Open-Air version... thinking in and outside of the box.

You know, maybe that Rubik guy was on to something after all… Or, closer to the truth, those crazy cats at Nissan are on to something interesting!

About the author: Brian Stupski is one of the current crop of hot rod designers and automotive artists, and is part of the movement behind making the artistic arm of the industry into an organized, professional and recognized workforce. He has been featured in virtually every major automotive magazine, and his work though his studio, Problem Child Kustoms has led and inspired a number of award-winning cars. Motorburg is honored to have Brian as an associate artist & citizen and to offer his gallery of products in our Shopping Mall.

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2 Comments »

  • Mark Weaver said:

    I predict the Cube will be the newest little darling amongst the young at heart no matter what their age. It is a neat design with a lot of intriguing little features and has an endearing,personable quality about it.
    Great ‘Surf-ite’ Cube idea too. Ironically Brian, you have swerved into a good story about the design process. A few years ago I attended a design conference and one of the presenters was Eric Schumaker, the design manager of the Honda Element, a key competitor to the Cube, Xb and other ‘cute boxes’ from Japan. Eric shared with us their design process for the Honda Element and he told us that at first, the design’s theme was being pulled in all sorts of directions-was it a small SUV? was it a tall station wagon? should it look off-road capable? etc. and as such they had a lot of influences with no clear direction early on. Until one say at a clinic near the beach, some surfers came along and picked the one set of theme sketches that really appealed to them for their needs as a live-in, sleep-in, drivable surf-buggy on wheels and they gave the Honda designer very clear design requests and voila’ Honda had their ‘day-in-the-life’ customer demographic nailed. It didn’t matter that less than 1% of all Element buyers might surf, what mattered was capturing the surfing lifestyle wants and needs turned the Element into a very useful, adaptable little design that appealed to a lot of people. As such for the first two years of it’s sales, there were waiting lists for the Honda Element and for 13 months in a row, it was the fastest-selling vehicle in America (meaning the shortest time spent on a dealer’s lot)…and all because some surfers spoke up and Honda’s designers were smart enough to listen. If you remember, even the Honda Element’s first year’s sales brochures were filled with surfing lifestyle images featuring the Honda Element’s unique answers to the surfing lifestyle’s needs-the circle was complete!
    BTW the Nissan Cube’s exterior design was led by John Sahs, an Art Center College of Design(ACCD) graduate. If you are interested in designing cars for the OEMS, you younger readers would be wise to consider Art Center in Pasadena, CA or College for Creative Studies (CCS) in Detroit, MI. More than 50% of the world’s car designers graduate from these two schools.
    All the best-Mark

  • Brian said:

    Hey Mark–
    Thanks for the great, informative reply! Thanks for the additional insight on the history of the boxy-type cars… The surf lifestyle has been a staple in so many sales campaigns (be they cars, fashion or even health and beauty products), and it was a no-brainer adapting it to the little Cube (especially after a week of long nights and looping “Tales of the Rat Fink” in the Studio!). The Surfite was always a favorite of mine, and that childhood fascination was sparked again with the release of the asymmetrical Nissan. (add to that a life-long appreciation for he Alexander Bros. and GM’s Motorama cars, and well, you can imagine where it all goes from there)

    Sincere thanks for the added info and always creative input around here!

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